Yves Saint Laurent
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Mon Paris “Vertigo”
On the occasion of the release of the Yves Saint Laurent Mon Paris fragrance, we were approached by Sapient Razorfish to create an ambitious film: a journey through the heart of Paris that induces a sense of vertigo.
Viewable in both classic and 360-degree versions, this film is composed of hundreds of nested photos, stacked within each other, to create an infinite zoom effect.
The result is a strange sensation of moving forward without physically moving, commonly known as "fractal zoom."
Viewable in both classic and 360-degree versions, this film is composed of hundreds of nested photos, stacked within each other, to create an infinite zoom effect.
The result is a strange sensation of moving forward without physically moving, commonly known as "fractal zoom."
Nomaāl Studio is a french design & animation studio founded by Marc Guillaumin that focuses on crafting aesthetic still and moving images.